Variable Data Printing

Customized Printing Tailored to Your Needs

Improve direct mail marketing campaigns with customized marketing materials that can be tailored to each individual in your mailing list by partnering with a print services provider that understands the power of personalization. At Strategic Imaging, we are able to tailor every print piece to your specific needs of any individual through our variable data printing (VDP) services. Please contact our team to learn more about how we can help you with variable data printing services, or to request a quote for your printing needs.

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How Variable Data Printing Works

For businesses that utilize direct mail campaigns, variable data printing gives you the chance to maximize your ROI by creating customized print materials for each of your customers. Most importantly, variable data printing allows you print each customized piece on a single run. With variable data printing, you can customize:

  • Name and address
  • Colors
  • Images
  • Geographic location
  • Taglines
  • Special Offers
  • Logos for co-branding with any partners

How To Use Your Data in Variable Data Printing

Use all the information you have about your customers to create unique marketing pieces and adjust the messaging on your direct mail piece. You can create custom pieces based on the recipients':

  • Age
  • Gender
  • Recent purchases
  • Interests
  • Geographic region down to their neighborhood or street address