What is target marketing and why is it important?

Variable Data Printing: The concept is simple

Know as much as possible about your clients and use that information to more effectively communicate with them. By using specific targeted marketing messages or reporting individualized transactional business information, you're far more likely to capture their attention..
WHY? Greater customer loyalty and larger return on investment of communication and marketing dollars.
 

Top Goals of Variable Campaigns 


1. Build customer relationships (loyalty) 
2. Develop new customers
3. Billing/Statement

4. Other

Read our Target Marketing Guide

Flip through this informative booklet for further information about Target Marketing and how to create an effective mail campaign.  See statistics, read case studies, and see examples of successful mailers from our customers.

Target Marketing eGuide